sketches
FIRST SKETCH
FIRST TRY
PUMA X SMURFS X FENTY
With ChatGPT, I’ve created a vibrant world inspired by the cartoony and iconic universe of the Smurfs remixed with the drive, sport, and fast-forward attitude of Puma, in collaboration with Fenty, Rihanna’s groundbreaking brand. Together, these three forces come together to create a bold, one of a kind shoe and fashion line. To bring it all to life, I’ve designed a fashion campaign that ties everything together into a rich, vivid, sporty, and playful advertisement that bursts with character and creativity. Creative direction, Typo and Illustration : ME Fashion : PUMA X SMURFS X FENTY Image creating : chat GPT, SORA
